GUAYAKI YERBA MATÉ - I see this work out in the real world more than any other. It is often in the gutter but still, that is a huge compliment. This is a fantastic example of a brand evolution, extracting the great story from a poorly designed brand and creating a system in which it can thrive. From custom fonts to vibrant tribal patterns to - GASP - a tagline. The client was decidedly anti-tagline when we began but the second they heard Come To Life, it began to show up on all of their communications.