STANLEY - It is a joy when you have a client that lets you get away with a positioning such as The Best Gear for the Worst in Everyone. The strategy was sound - Stanley's flasks, growlers, and pints were flying off the shelves. Add their classic coffee vessels to the mix and it became clear the best way to differentiate in the category was to celebrate vices. Cheers to smart clients and work that's fun to create!
Concept / Creative Director