ANCHOR BREWING - Another example of a tagline too pure to resist. We struggled for weeks trying to figure out how to amplify the fact that Anchor was the original craft beer. Then it hit me, don't say the thing, just be the thing. And DRINK STEAM was born. We pilfered the brewery archives and found old images and typographic specimens to help bring our old-timey advertisements to modern-day San Francisco. 

PRINT/OOH/DIGITAL - Writer, Creative Director

DIGITAL/SOCIAL - Creative Director

DIGITAL/SOCIAL - Creative Director

UNUSED PRINT - Creative Director/Designer

PRETTY COOL, HUH?