DESCHUTES BREWERY - Two different initiatives, the first of which involved taking independent musicians (who indexed high against our audience's values) to the banks of the Deschutes River to raise awareness of the one common ingredient in all of Deschutes' amazing craft beers, water. The songs were harrowingly multi-tracked live in the Oregon wilderness and pre-date the trend of bands recording special sessions for brands. The campaign was launched with an integrated takeover of Pitchfork's home page. The other video, Landmarks, is a beautiful love story which weaves in the stunning locations that have long-inspired Deschutes' core beers.

SOCIAL/DIGITAL - Co-Director, Concept

SOCIAL/DIGITAL - Co-Director, Concept

SOCIAL/DIGITAL - Co-Director, Concept

SOCIAL/DIGITAL - Art Director, Concept

PRETTY COOL, HUH?