IMAGINARY AUTHORS - When my friend Josh approached me to design the packaging for his unnamed perfume line, I kindly declined. It was too much work for too little money and what he needed wasn't a package but a brand. After the countless compliments I received wearing the prototype perfumes I returned with a proposition: Make me a partner and I'll do all the work for free. Several years later, our esoteric brand is one of the most beloved niche perfume houses in the world. For proof, see any of the thousands of fan videos posted to YouTube. Or smell for yourself at